I have researched the target audience of RomComs, here are my findings:
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| http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-opening-our-eyes-2011-07.pdf This graph is from the BFI (British Film Industry) and shows the results of a survey completed to show all preferred film type/genres of citizens in the UK. |
This graph presents the fact that RomComs are more popular with women and with ethnic minorities.
It also shows that RomComs are the 8th most popular genre of film in the UK, with comedies being the favourite genre of 69% of UK citizens.
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| http://www.harrisinteractive.com/vault/Portrayal_Vs_Betrayal_2011.pdf This table shows age and gender against genre of film. |
Comedy is first, again with the main audience being women aged under 35 (at 78%). However, comedies are much more popular with men, having a 53% total of males under 35 (compared with a 16% total in RomComs), and a 63% total of males over 35 (compared with a 24% total in RomComs). This makes me think that to appeal more to a male audience I need to direct my trailer more in the direction of a comedy whilst still keeping to the ideals of a RomCom.
Taking this in to account I will direct my trailer to appeal more to women aged under 35, but over the age of 12 as most people who independently choose which film to watch are over the age of 12, having been given the independence to go out by themselves or with friends and having more money to be able to go to the cinema with and buy films.
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| http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-opening-our-eyes-2011-07.pdf This Graph is from the BFI (British Film Industry) and shows the results of a survey completed to show the aspects important in the decision to view a particular film. |
Many other things were important to me in the survey results so without going in to detail I shall list the things which I will take in to account when creating my trailer:
An interesting storyline; Genre; Actors (making sure they can act well); Spectacular visual/audio experience; Music in the film.
These things I feel are important as I can make sure that they are good when making my trailer. Other things, such as recommendations by friends/family I cannot really control, except to make my trailer well so that people would want to see it and thus recommend it.
Top Grossing Movies of 2012
| Rank | Movie | Release Date | Distributor | Genre | MPAA | 2012 Gross | Tickets Sold |
|---|---|---|---|---|---|---|---|
| 1 | Marvel's The Avengers | 5/4/2012 | Walt Disney | Adventure | PG-13 | $623,279,547 | 78,301,450 |
| 2 | The Dark Knight Rises | 7/20/2012 | Warner Bros. | Action | PG-13 | $448,139,099 | 56,298,881 |
| 3 | The Hunger Games | 3/23/2012 | Lionsgate | Thriller/Suspense | PG-13 | $408,010,692 | 51,257,624 |
| 4 | Skyfall | 11/8/2012 | Sony Pictures | Action | PG-13 | $293,729,570 | 36,900,699 |
| 5 | The Twilight Saga: Breaking Dawn, Part 2 | 11/16/2012 | Lionsgate | Drama | PG-13 | $287,756,286 | 36,150,287 |
| 6 | The Amazing Spider-Man | 7/3/2012 | Sony Pictures | Adventure | PG-13 | $262,030,663 | 32,918,425 |
| 7 | The Hobbit: An Unexpected Journey | 12/14/2012 | Warner Bros. | Adventure | PG-13 | $246,289,507 | 30,940,892 |
| 8 | Brave | 6/22/2012 | Walt Disney | Adventure | PG | $237,236,938 | 29,803,635 |
| 9 | Ted | 6/29/2012 | Universal | Comedy | R | $218,665,740 | 27,470,570 |
| 10 | Madagascar 3: Europe's Most Wanted | 6/8/2012 | Paramount Pictures | Adventure | PG | $216,391,482 | 27,184,859 |
| 11 | Dr. Seuss' The Lorax | 3/2/2012 | Universal | Adventure | PG | $214,030,500 | 26,888,253 |
| 12 | Men in Black 3 | 5/25/2012 | Sony Pictures | Adventure | PG-13 | $179,020,854 | 22,490,057 |
| 13 | Wreck-It Ralph | 11/2/2012 | Walt Disney | Adventure | PG | $177,319,916 | 22,276,371 |
| 14 | Ice Age: Continental Drift | 7/13/2012 | 20th Century Fox | Adventure | PG | $161,168,962 | 20,247,357 |
| 15 | Snow White and the Huntsman | 6/1/2012 | Universal | Adventure | PG-13 | $155,136,755 | 19,489,542 |
| 16 | Hotel Transylvania | 9/28/2012 | Sony Pictures | Comedy | PG | $145,706,677 | 18,304,858 |
| 17 | Taken 2 | 10/5/2012 | 20th Century Fox | Thriller/Suspense | PG-13 | $139,076,968 | 17,471,980 |
| 18 | Lincoln | 11/16/2012 | Walt Disney | Drama | PG-13 | $138,675,219 | 17,421,509 |
| 19 | 21 Jump Street | 3/16/2012 | Sony Pictures | Comedy | R | $138,447,667 | 17,392,922 |
| 20 | Prometheus | 6/8/2012 | 20th Century Fox | Horror | R | $126,477,084 | 15,889,080 |
| 21 | Safe House | 2/10/2012 | Universal | Thriller/Suspense | R | $126,181,630 | 15,851,963 |
| 22 | The Vow | 2/10/2012 | Sony Pictures | Drama | PG-13 | $125,014,030 | 15,705,280 |
| 23 | Magic Mike | 6/29/2012 | Warner Bros. | Comedy | R | $113,721,571 | 14,286,629 |
| 24 | The Bourne Legacy | 8/10/2012 | Universal | Thriller/Suspense | PG-13 | $113,203,870 | 14,221,591 |
| 25 | Argo | 10/12/2012 | Warner Bros. | Thriller/Suspense | R | $109,317,698 | 13,733,379 |
| 26 | Journey 2: The Mysterious Island | 2/10/2012 | Warner Bros. | Adventure | PG | $103,860,290 | 13,047,775 |
| 27 | Rise of the Guardians | 11/21/2012 | Paramount Pictures | Adventure | PG | $94,552,084 | 11,878,402 |
| 28 | Flight | 11/2/2012 | Paramount Pictures | Drama | R | $92,234,057 | 11,587,193 |
| 29 | Think Like a Man | 4/20/2012 | Sony Pictures | Romantic Comedy | PG-13 | $91,547,205 | 11,500,905 |
| 30 | Life of Pi | 11/21/2012 | 20th Century Fox | Drama | PG | $88,226,096 | 11,083,680 |
This could show that if I focus more on making the film funny and a little less on the romantic side then more people might go to see it. Because of this I will endeavour to make my trailer more funny thus appealing to more people.
To conclude I have found that the target audience of RomComs (and thus my target audience) is women between the ages of 12 and 35. However, to appeal more to men as a secondary audience I will increase the comedic side of my trailer as this genre was most popular with men, this will give me higher views as I found that both men and women enjoyed comedies.
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